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7 point checklist to choose a web hosting service
Before you can launch your web site, you'll need to engage the services of a web hosting company. A web host, quite simply, allows you to rent space on a web server. Your web pages are then stored on this server, and the host computer allows other...
Benefits of making your website accessible to disabled users – part 2: the business case
The Disability Discrimination Act states that service providers must not discriminate against disabled people. A website is regarded as a service and therefore comes under this law. Some organisations are changing to their websites, but many are...
Choosing A Web Designer: A Plan To Guide You Through The Minefield
Choosing a web designer can seem like a daunting task. They come in all shapes and sizes – from freelancers working at home to glossy new media agencies, and there is as much variation in prices and service as there is in size. So how do you choose...
"If I Knock On Your Website Door, Will I Answer You?"
Here is my latest article. It may be freely used in ezines, on websites or in e-books, as long as the Resource Box is left intact. I would appreciate notification of where it was used, and if possible, a copy of the ezine or newsletter that it...
WebSite101 Best of Show Award InternetWorld 2002
In a never-ending quest to make life easier for small business webmaster, I'm fresh from the InternetWorld 2002 conference in Los Angeles with a surprisingly valuable tool to benefit even the little guy online. Even though internet trade shows...
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Web Site Strategies that Work!!
1. Review your goals and markets for your site:
a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
b) Have you defined all the target audiences for the site, and the "languages" they speak? Do you have compelling benefit statements, testimonials, case studies?
c) Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
d) How compelling are the "calls to action" on each page?
2. How can you take your online business to the next level?
a) Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?
b) Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?
c) Are you taking full advantage of "real-world" opportunities to promote your site?
d) Does your
business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?
e) Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?
3. Review your Web traffic reports:
a) Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?
b) What are the top exit points from your site? Where are you losing conversions?
c) Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?
d) Do the search phrases for your site suggest ideas for new areas of business development?
(c) 2005. Philippa Gamse.
Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. To shed more light on your own web traffic contact Philippa at (831) 465-0317 or at pgamse@CyberSpeaker.com and visit her Web site at http://www.CyberSpeaker.com for more articles and resources.
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